Jimmy Vi is a Director and Creative Director based out of Toronto. In his previous career he worked and studied Advertising and Art Direction but has found his new passion for Film. Jimmy’s work is about creating visual poetry that is rich in art direction yet staying intimate and personal. His work has garnered millions of views with clients from Nike, Footlocker, Universal and Sony Music. On top of watching anime, gaming and music Jimmy spends his spare time supporting and running programming, mentorship and workshops for emerging BIPOC creatives with ‘ECRU.CLUB’. Quintessential to his work are stories told with purpose through the lens of diversity in cultures and backgrounds.